The basketball icon Kevin Durant is poised to support Prime, the drink company owned by Logan Paul and KSI. Durant is now among a roster of well-known partners such as Patrick Mahomes, Aaron Judge, Tyreek Hill, and Israel Adesanya.
PRIME x @KDTrey5
Quench your thirst like the 3-time Gold Medalist available at @Walmart , @kroger & @Target 🔥 https://t.co/lc59QaptHz pic.twitter.com/OSZjgJMHvh
— DrinkPrime (@PrimeHydrate) July 9, 2024
Expressing his excitement for the partnership, Durant commented on the positive trajectory of Prime.
“I am astounded by the rapid progress achieved by the PRIME team and am equally thrilled about their business expansion and the quality of their product,” Durant mentioned. “I am eagerly looking forward to our collaboration.”
Kevin Durant has teamed up with PRIME Hydration and an innovative drink is on its way. pic.twitter.com/wJ5dWjBs7X
— The Daily Munch (@TheDailyMunchh) July 9, 2024
Prime further explained the reasoning behind choosing Durant as their latest featured athlete.
“KD’s appointment as our newest PRIME Athlete is clearly justified when you observe his performance. His exceptional basketball talents have rightfully earned him the distinction of being one of the top players in the sport… Besides his on-court abilities, KD serves as a shining example for aspiring athletes. We are delighted to welcome KD to the PRIME team,” the co-founders of Prime (Logan Paul/KSI) stated.
The innovative marketers:
Logan Paul & KSI.
Together, they have gathered a massive following exceeding 40 million and transformed Prime into the fastest-selling beverage brand in history (1 billion bottles sold in 2 years).
Witness their incredible journey: pic.twitter.com/g4Qbicoj97
— Tim Carden (@timjcarden) April 8, 2024
Evidently, the company is preparing for Durant’s promotional activities ahead of the 2024 Paris Games, introducing a new flavor with KD’s branding featuring the colors of the USA flag, labeled as “3X Olympic Gold Medalist and counting.” Noteworthy is the fact that the three-time gold medalist (2012, 2016, 2020) boasts a remarkable 46-3 overall record in international competitions.
Despite the common assumption that LeBron James leads the 2024 USA team, Anthony Edwards affirms that Durant, his preferred player, assumes that mantle.
Anthony Edwards:
“When the game is on the line who’s our alpha? I think Kevin Durant, he better be… that’s who I came to see”
“On matters of advice? Definitely KD, that’s my favorite player of all time, I seek his guidance for anything” pic.twitter.com/GO2OvUbj9c
— 𝐇𝐚𝐭𝐞𝐝 ✰ (@Hatedzs) July 8, 2024
This summer, KD will unite with familiar faces – his former adversary LeBron, ex-teammate Steph Curry, and ardent supporter Anthony Edwards – as part of Team USA’s star-studded Paris-bound squad, which also features Kawhi Leonard, Jayson Tatum, and Joel Embiid.
